Intro to Business & Artist Branding

1. Music Business & Artist Branding (L1): Roles of the Artist (1500 Sound Academy)

• Focus: Understanding the various roles in the music industry and building a support team for an artist’s career.
• Subjects: Career and Technical Education (CTE), Music Production, Music in Other Subjects

2. Music Business & Artist Branding (L2): Performing Rights Organizations

• Focus: Learning about Performing Rights Organizations (P.R.O.s), their industry role, and the process of signing up with one.
• Subjects: CTE, Music Production, Music in Other Subjects

3. Music Business & Artist Branding (L3): Split Sheets (1500 Sound Academy)

• Focus: Understanding songwriter split sheets, their importance, and how to complete them.
• Subjects: CTE, Music Production, Music in Other Subjects

4. Music Business & Artist Branding (L4): Record Labels (1500 Sound Academy)

• Focus: Exploring master recordings and the different roles within a record label, including A&R, art direction, distribution, and promotion.
• Subjects: CTE, Music Production, Music in Other Subjects

5. Music Business & Artist Branding (L5): Sampling

• Focus: Learning about the purpose and basic legal aspects of sampling in music.
• Subjects: CTE, Music Production, Music in Other Subjects

6. Music Business & Artist Branding (L6): Your Visual Brand (1500 Sound Academy)

• Focus: Understanding the key aspects of visual branding and creating a personal vision board.
• Subjects: CTE, Music Production, Music in Other Subjects

7. Music Business & Artist Branding (L7): Artwork (1500 Sound Academy)

• Focus: Learning about image and design requirements for single/album cover art.
• Subjects: CTE, Music Production, Music in Other Subjects

8. Music Business & Artist Branding (L8): Shows & Touring (1500 Sound Academy)

• Focus: Understanding the role of a booking agent and the process of organizing shows and tours.
• Subjects: CTE, Music Production, Music in Other Subjects

9. Music Business & Artist Branding (L9): Performing Set-Up (1500 Sound Academy)

• Focus: Learning about the roles involved in live performance setup, including technical aspects and artist preparation.
• Subjects: CTE, Music Production, Music in Other Subjects

10. Music Business & Artist Branding (L10): Promoting a Release (1500 Sound Academy)

• Focus: Strategies for promoting a music release, including different promotional outlets and creating effective one-sheets.
• Subjects: CTE, Music Production, Music in Other Subjects

This module not only covers the creative aspects of music but also delves into the vital business and branding elements, providing a holistic view of what it takes to succeed in the modern music industry. The lessons are designed to be interactive and practical, ensuring that students not only learn theoretical concepts but also apply them in real-world scenarios.